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Meet Your Coach

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Max Hochenedel

Over the last 20 years, life has been full of adventure, travel, and developing others.

Now I’m back in Asia, serving as the Executive Director of Cultivate, a team leader development program. I’ve spent more than 10 years overseas in three countries in ministry, investing in both locals and foreigners. Between those seasons overseas, I spent six years as an executive in a local Chick-fil-A organization. It was at Chick-fil-A that I really began to love developing others.

I’m married to Laura, a homeschool mom of three. She is incredibly hardworking and one of the wisest people I know. Together we’re in the thick of preparing our three kids for the next stage of life.

I specialize in creating development plans and walking with leaders as they grow through them. I also help people notice what’s going on inside of them that’s driving their outward actions and work to help them change.

I graduated from Texas Tech and hold a master’s degree from Redeemer Seminary, and I hope to pursue a PhD in the future.

When I’m not coaching, I love to play golf (though there’s not much time for it these days). I also enjoy reading and thinking deeply about current issues. Oh, and coffee too!

What I bring to the Table

Development

After serving in many different roles and contexts, I’ve realized that what got you here won’t get you there. Every new level of leadership requires a different set of skills and capacities. The question we ask together is: what do I need to know, who do I need to be, and what do I need to do?

Inner & Outer Game

Using the Leadership Circle Profile, I help you connect your reactive behaviors to your internal beliefs. You’ll also see the gap between how you think you show up at work and how others actually experience you. Finally, we focus on creative leadership competencies that build long-term effectiveness and inspire your team.

I use a clear system to map out your next steps. By leaning on the Traction framework, we take your big 10-year dreams and break them down into easy, daily wins you can start right now.

Strategic Planning

My Life

Ready to become a healthy leader and multiply?

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